The “National Five” Brings Opportunity to the Home Industry

The “National Five” Brings Opportunity to the Home Industry

Recently, the "national five" of Beijing, Shanghai, and Guangdong have all been introduced, and the real estate market is not a small turmoil. Real estate turmoil has a direct impact on the downstream building materials industry. The home industry has just survived the winter of 2012. When the home manufacturers and distributors are full of confidence in 2013, the appearance of the “State of the Five” seems to have cast a haze on the clear sky of the home business. . However, Demès believes that this “National Five” does not affect the development of the home industry in 2013, but can further stimulate the development of the home industry.
In the “State of the Five”, we should also see two issues at the same time. The first country’s regulation of real estate, “restricted purchase” of small-scale upgrades, and the second is “National Five”, in addition to upgrading “restricted purchase”, it also emphasized "Speed ​​up the planning and construction of affordable housing projects." Both constitute the main content of the "National Five". The reason why people are panicking about the “National Five” is actually to enlarge the “restricted purchase” aspect. And ignore other aspects. The emergence of the "State Five" is mainly aimed at hitting some real estate speculators. Further narrowing the bubble in the property market, so that the group just needed to be more clear. The just-needed family is the mainstream consumer in the home market. In the regulations, the State Council once again reiterated the “planning and construction of accelerating affordable housing projects”. Another piece of information that we have given us is that in 2013, the construction of affordable housing will be in full swing. Following this good trend, the home industry will also enter the spring after the end of the day.
After experiencing the winter of 2012 in the industry, many home-based companies have carried out self-help reforms. At the same time, it also saw the market prospects of third- and fourth-tier cities and channel sinking. The buyers in the third and fourth tier cities are mostly just-needed families after 70.80. The appearance of the “State Five” does not have a serious impact on the purchasing desire of this group of people.
In 2020, our population size will be 1.45 billion, and the urbanization rate will reach 60%, an increase of one percentage point each year. By 2020, our urbanization will bring more than 25 trillion yuan in investment and demand, and it will be able to stimulate economic growth by 3.5 to 6.8 percentage points in the next eight years, that is, urbanization in 2013 will bring 592 million square meters of potential to the real estate industry. demand. At the same time, it will also generate up to 2 trillion in the market demand for architectural decoration. Dimas thinks that 2013 is a very warm spring for the home furnishing industry. Home companies should also strengthen their own development path, find a route that suits their business development, and strive to keep up with the opportunities that this era brings to us.

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